What You Need to Know About Teamwork

“A workplace filled with and driven by employees with positive attitudes – vibrates continually to the tune of service excellence and passionate team success.”
-Ty Howard-

This may be a familiar quote for you, but this holds value when running a business. Teamwork is one important factor that brings your business career into a success. A business should and must have skillful and talented team members to achieve such goal. How much more when you are handling a demanding business such as digital marketing agency? You, as the owner cannot do it all alone to achieve a great outcome – you need to have employees and build a strong team.

Planning to have a team is easy. In fact, you can hire a lot of potential people to join the team. But the real question is, how sure are you your plan will work out? Perhaps, you are hiring employees without knowing their capabilities and what they can do to contribute to the success of the business. Not to mention honing your employee’s ego, developing humility, communicate effectively, and most importantly, commit to one another and a common goal are all a significant factor to the business growth.

So what is teamwork? We already know that teamwork is the key to success. Building a strong collaboration among your employees would happen and come naturally when 1. Everyone on the team knows what needs to be done, 2. They have the skills and ability to do it, 3. There are no barriers to prevent them from doing it, and 4. They are willing to work together to get it done. With these foundations of teamwork, you can quickly achieve a better outcome. But do you also know that there are stages of teamwork? Perhaps, you may have noticed these teams in your workplace by now.

Working group

A committee or a working group is appointed to study and give reports on a particular plan and make recommendations based on its findings. They are also a set of individuals who usually make independent contributions to achieving the business’ goal or objectives. For instance, an employee may focus on a local client while the others may concentrate on regional clients. They work individually but with the same goal and are usually dependent with their boss. Working groups are expert in certain contexts where complexity is low, and the objectives are straightforward.

Working group can perform well in a short term. And for them to survive in a demanding working environment, one must identify and seize synergies for long-term sustainability. However, if one fails to have the motivation needed for work, then they tend to slack off which can affect their productivity at work.


There’s a danger when an employee gets to be in a Pseudo-Team. This group is usually not focused on collective performance and is not interested in creating a common purpose of achieving their goals. Members in the pseudo-team do not want to waste any necessary risks to become a potential team. They usually contribute less when it comes to company performance needs than any other teams. However, when they do interact, most of their suggestions and opinions are detracted from each member’s individual performance without delivering any joint benefits.

Although they call themselves as a team, they are not keen in shaping the team to achieve a better outcome. The team is known to be the weakest team and resides at the bottom of the performance curve. For pseudo-team, the group must have a definite goal or something that is concrete for them to do as a team.

Potential Team

Members of a potential team usually have some degree of familiarity and camaraderie among individuals. When they have an idea on a particular strategy, they then start to agree on preliminary objectives, work methods, communication protocols, etc. They also tend to develop a culture on their own whenever they start to reach a particular agreement. With this method, it allows them to feel comfortable working with each other, anticipates each other’s moves and has an idea on what they can do together to achieve a better outcome.

Members of the potential team have an untold potential such as trust and hope. They are the team who are willing to learn from one another and agrees on mutual accountability. Moreover, members tend to help one another, which is also essential to the individual’s growth when it comes to work performance.

Real Team

The real team usually visualizes a shared future, motivates each other, learn from each other, resolve any dispute and perform their respective tasks in a way where it can strengthen and benefit the overall system of the company. Not to mention how they share and develop a clear purpose, goal and a common approach, where they can identify and seize synergy opportunities for the betterment of the company.

Moreover, members of the real team usually hold mutually accountable for every result of their work performance. Of course, whatever they do, it brings a significant impact for the company.

Extraordinary Team

Each member of an extraordinary team usually develops a unique, specialized skill that helps increase the team’s inventory of competitive advantages. One or another, they can achieve success when the team observes a culture based on positive attitudes such as humility, hard work, excellence and learning from each other’s experiences. They are committed to transcending their team, and through the right approach, they can outperform other teams. And to continually make it possible to be on the top, they constantly reinvent themselves and them way they work, whether or not they are doing the best they can do for the team.

Moreover, each member can easily adapt to whatever situation they are in, which allows them to increase the possibility of achieving a better outcome from the rest of the team.

The development of the team simply means how an individual evolves from scratch to a potential member. Of course, this is also one way to describe the evolution of human consciousness, sustainable economic and democratic societies. One way or another, the growth of each will also benefit the overall performance of the team.

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