In this time and age where technology is at its prime and at its peak, digital marketing has been on the rise as an online business strategy, but with countless and diverse competitors online, staying at the top might be a bit more complex than how it is for ordinary retail chains.
Even locally, with a lot of companies and business owners vying for online attention, local online marketing has remained at an all-time high. This is why digital marketing Philippines continues to rise up to the challenge and progress along with technology. As a result, these companies and businesses are not only incessantly relevant online but they have made significant impacts as well.
So how do digital marketers and online business owners manage to do this? Simple, they all utilize thought provoking, information rich and entertaining content. Content comes in various forms, some would use videos, photos, slideshows or even more popularly, blogs. But no matter what forms they may come in, they all have one common denominator: they should all be riveting and interesting. But this presents a rather pressing dilemma: How do you expect readers to stay on your blog and read it from start to finish when your competition offers a whole lot more eye candy?
The reality is, pictures and videos offer more aesthetic value than a block of words. This is compounded with the fact that the average human being has the average attention span of about eight seconds, which gave bloggers a more difficult time in getting their content not only seen, but read as well.
So with innumerable eye catching content online, how does a blogger compete? How does he or she herd readers to his or her material? And moreover, once a reader’s attention is caught, how do you maintain it long enough to keep them reading till the very end, not mentioning that the average reader’s attention has this incredible propensity to wane as the Internet holds a lot of distractions here and there.
This article aims to answer the queries above and give you tips not only in grabbing a potential reader’s attention but maintain that attention on your blog as well.
TECHNIQUE NUMBER 1: Questions from your end and be responsive to user comments
According to Neil Patel, marketing and entrepreneurship blogger at Quick Sprout, if you routinely ask questions at the end of your blog posts, the more likely you are to encourage comments. He has stated that this is the simplest way for a blogger to engage with readers.
To quote, he gave a thought provoking question from his blog How To Keep Your Readers On Your Blog Longer:
If you read a blog post that you loved and the author of the post asked you a question at the end, what would you do?- Neil Patel, Quicksprout
According to Patel, if you structured your blogs and write-ups this way, you would generate more responses from readers in the form of comments. In relation to this, posing a question at the end of your blog will encourage your readers not only to leave comments, but engage with the writer as well. Moreover, this will cause people to stay on your blog longer as the question posed proffered presents an opportunity for your readers to contemplate; it takes more than a few seconds to think of and leave a comment. Additionally, this gives you the chance to respond to your readers’ comments beckoning them to come back and read your replies.
TECHNIQUE NUMBER 2: Enrich with multimedia
Since it is a reality that multimedia, aesthetic or not, would catch more attention than a block of words would, it would be wise if bloggers were to utilize this well and incorporate this into their write-ups and blogs. Though multimedia would be much better and more appropriate for your content if you originally tailored it, it is not always practical. And since the Internet is teeming with such content, finding one most appropriate for your blog should not be a difficult task. Multimedia tends to hold a reader’s attention longer. Visitors might not read through a thousand worded articles, but they may listen to the very same content when it is conveyed in a video or audio.
But a brief caveat though, remember to give credit where credit is due shall you use multimedia owned by others as most of these are protected by copyright and getting entangled in a legal situation over this is something you would want to avoid.
TECHNIQUE NUMBER 3: Have a related posts plugin to your blog
When you are running a company blog, it would be wise and practical to consider adding a plugin like Contextual Related Posts or WordPress Related Posts tool. These two tools will automatically attach and append a list of similar articles to your blog posts, which in turn would give readers the opportunity to move on to other pages of your site. When you have installed one of these tools, test different headings (e.g. “Related Posts”, ”You might also like”, ”Similar posts”, etc.) and display settings to see which combinations would generate the more traffic and reduce bounce rate.
TECHNIQUE NUMBER 4: Spread your content across all available platforms
Most people are connected online daily, so this is one of the surefire ways to get your blog seen and recognized. Additionally, not all people have access to a desktop or a laptop. More often than not, people access the Internet through their mobile smartphones. So with that, you need to make sure that your blog is readable and comprehensible even when read through a smart phone or a tablet.
TECHNIQUE NUMBER 5: Showcase your most popular posts
Most blogs would feature recent posts in a designated bar in their websites, others might show and feature recent comments. And then there are some that would showcase their most popular posts. Each options has its own advantages but showing your readers your most popular and most shared posts (those that have gone viral) is a great way to grab their attention and get them to stay and browse page after page of your site. To accomplish this, you may use a plugin to show off your most read posts or you can pick them yourself manually.