Marketing strategies are going towards the digital route now. Digital marketing in the Philippines focuses on marketing through digital channels commonly used by people to access news and information. Think of the Internet, SMS messaging, electronic mail (e-mail) and social media. All these are digital marketing channels.
While traditional advertising in print ad, TV and radio are still effective tools for marketing, most advertising agencies now have incorporated a social media channel in the aspects they manage. It is now even common to find an online marketing agency that one can hire to take care of digital advertising.
It is recommended that a business use both traditional and digital marketing strategies to be able to maximize exposure and advertising. Whereas traditional marketing targets newspapers, TV and radio commercials, digital marketing goes to activities targeting digital devices like smartphones, tablets, laptops and computers.
Here are some popular digital marketing strategies. Most of them would certainly be familiar to you as a consumer.
- SMS messaging/ Text blasts – SMS is a great way to advertise and keep in touch with your clients/consumers. It is fast, effective and can reach thousands of people.
- Video Distribution through Video Social Channels (Vimeo, YouTube).
- E-mail marketing – Most businesses that have web sites encourage their customers to sign-up for newsletters and sale alerts. This is a very popular form of digital marketing. A well-written e-mail with a great ad can literally convert into sales for your business.
- Social Media Networks (Facebook, Twitter, Instagram, Pinterest, etc.) – This is a new channel in digital marketing. A recently conducted research showed that most people now turn to Facebook and Twitter for information, breaking news and even sale alerts. Combined with the ease of sharing information, images and news – it has become a great tool for digital marketing to show its prowess and prove its effectivity.
You would notice that most digital marketing strategies target customers on a direct level. E-mails and SMS messages are delivered right through a customer’s inbox and phone, making its delivery rate guaranteed to be 100%. It also somehow makes it personal, don’t you think? In this digital era, consumers do not look for ads; ads come to them.
With cutthroat competition and an expanding market because of the Internet, it is important for every business to take up aggressive brand marketing strategies to ensure that they will be able to make a niche in their respective industries. Digital marketing in the Philippines helps them accomplish that – through brand name recall, information campaigns and real-time advertising!