All posts tagged social media marketing

5 Social Media Strategies to Boost SEO

We’ve come to a point where the link between social media and optimization is so apparent marketers cannot separate each from one another. Your optimization efforts might be geared towards widening your social footprint. However, did you know that your social strategies can also boost your search engine optimization (SEO) initiatives? Here’s how. Social media strategies for SEO 1) Building profiles on various platforms Social profiles influence what Google will show on search engine results pages (SERPs). Try searching for a popular brand like Apple or General Electric. Google will display some of its social profiles such as on YouTube and Instagram. In some instances, Google will display information about the brand including the available social platforms that the brand is actively participating. This means traffic not only to your social profiles but to your main website as well. Traffic and ranking feed one another. Rank high on SERPs and Read More…

principles of social media engagement

5 Psychological Principles to Increase Engagement on Social Media

This post originally appeared in GoWithTech, but is no longer available. [Republished with minor edits and new information.] Customers are on social media and so should the business. Naturally, the competition is getting steeper on such platform. How will you stand out? The most straightforward answer is to increase engagement. However, amplifying engagement is not as simple as it seems. Thankfully, we can take cues from various psychological concepts to do just that. Below are some of the principles worth exploring. Principles for social media engagement strategy 1) Social proof Social proof is perhaps the most popular theory known to online marketers. Its influence is too significant not to put it as the first item in this list. Social proof pertains to the theory behind people adopting the actions and beliefs of other people they trust, like, adore, etc. Call it the “me too” effect, but we are after positive Read More…

How to Become a Social Media Influencer

“How do I get more followers on social media?” It’s a common question shared by a lot of people especially bloggers, content marketers and private entrepreneurs relying mainly on online marketing for their product promotion and publicity. Even private individuals who do not necessarily run any business seek to become someone in the online world.   In business, having a lot of followers has already become a major determining factor whether or not new prospect clients should consider dealing with you. The real challenge is not just even on how you would attract followers but on how you keep them on your side. Being a proven social media influencer both for internet marketing agency and for personal purpose is a good way to get more followers. Below are ways on how you can build such reputation. Choose your preferred platform. What social media avenue would you like to use? Do Read More…

5 Ways to Effectively Use Twitter Based on Audience Behaviour

If there is one thing that inspires and motivates us to use social media, it is when our target audience responds to us on our posts. Agree? Well, admitting it or not, doing social media activity for your brand is good, especially if you have it hand in hand with digital marketing agency, everything is paid off. Your readers will have a much larger time in staying and engaging with the things that you share. This kind of interaction with our target audience drives us to do better when it comes to social media posting. Say Twitter, for example, we feel happy whenever someone retweets and favorites our tweets. However, there are times when interacting with our target audience can be demanding and daunting. There will be a lot of thinking when it comes to the things that we are about to say and do with our tweets so as Read More…

5 Social Media Studies That Can Make Your Social Media Marketing Strategy Better

There is no denying that the social media platform is one of the most powerful communication tool ever invented. Nevertheless, social media is relatively in its infancy. We experiment and learn as we use them on a daily basis. On the other end, new studies about social media and how it affects our lives are continuously commissioned by individuals and groups. Any digital marketing agency can learn a thing or two from the outcomes of these studies.   1) To publish or not to publish Most of us have been there, we are about to post something but changed our minds in the end. Having second thoughts in publishing updates in social media, as it turns out, is a commonplace. A 2013 study conducted by Sauvik Das and Adam Kramer confirms the existence of ‘last-minute self-censorship.’ About 71% of 3.9 million Facebook users filter a written content seconds before publishing Read More…