All posts tagged serp

7 Landing Page and Website Stats You Should Care About

Every end of the month, your online marketing agency sends you a ranking and traffic report. But do you really what’s going on in there? Can you make sense of the data in the report? Which should you focus on? Should you care about these statistics? Below are some of the most important statistics categorized into landing page and web statistics with results that can inform your content marketing strategy.   Landing page statistics Landing pages aimed at converting visitors into qualified leads. As such, it is important to track landing page statistics. What are these statistics? 1 Visit to lead conversion rate Visit to lead (VTL) rate is the total number of new contacts that a landing page generated for a given period divided by the total number of visits on the landing page. The landing page must be able to generate from 15 to 20% on average, and Read More…