All posts tagged seo

Digital Marketing, SEO and Social Media: A Symbiotic Relationship

To the untrained eye and to the not-so tech savvy Digital Marketing, SEO and Social Media, are more often than not, considered online jargon. From a novice’s standpoint, these three are nothing more than terms used on the internet but to some selected individuals where lingo like these are likely encountered on an everyday basis, a correlation seems to exist between these three terminologies. But to a few, these three terms don’t simply denote a correlation and an obvious existence in the World Wide Web. To a given few, these three terms connote a very dynamic and symbiotic relationship wherein each and every single one of these trends mutually benefit from one another. However, in the vast and wide world of the Internet where there is an abundance of marketing strategies and where an online marketing agency is hardly something one would miss, these three terms are very much interrelated. Read More…

How to Build Safe Links in the Future

Any Internet marketing agency will tell you that link building in 2011 is very different from link building in 2014. Even Matt Cutts outlined the decay of high-quality guest blogging that kills authentic link building back in January 2014. Indeed, guest blogging is the primary method of building links. However, since the blogosphere gets spammy by the day, the links generated through such method now become ‘bad links.’ So, how can we create ‘good and safe links’ in the future?   1) Build high-quality links Getting high-quality links takes more than complying with the quality guidelines Google sets (and updates from time to time). Instead, it also means that the sources (other sites) of the links should have high Quality Score and Page Rank, among other factors. Of course, it should be relevant to your core business as well. Finally, the sites must not be involved in any unscrupulous (black Read More…