All posts tagged seo

Link Building for Beginners: Backlinks in a Nutshell

For a website to be on the first page of the search results, it must first prove it has authority. Having authority is important. First, it shows your site is trustworthy. A lot of users visit your site because they find the information they need. Being trustworthy also helps you establish your brand online. It can be your ticket to being famous on the Internet which eventually grows your business. Having authority also means you are receiving lots of traffic to your website. You are getting the eyeballs you need for your content to reach as many people as possible. Traffic can be the outcome of being an authoritative site, but it can also be the reason behind the increase in search results page (SERP) rankings. These are the benefits you get when your site has high page authority. But, a question remains – how do you build authority? Unlike Read More…

6 Benefits of SEO Small Businesses Reap

Not all service providers of search engine optimization (SEO) in the Philippines are focusing on small businesses. The reason behind is it’s hard to convince these companies to do SEO mainly because of the marketing budget concerns. Those who chose to implement an SEO campaign are already reaping the benefits that those who wallow on how much costly it would be would never realize. True enough, SEO is divided into organic and paid. However, once you—the small businesses—understand how beneficial it can be to your operations, you’d realize that benefits far outweigh the costs. Benefits of SEO for small businesses 1) Low-cost results Although it would be best to combine organic and paid SEO at first, doing the former consistently may lead to a self-sustaining campaign in the future. Obtaining top listings on search engine results pages (SERPs) is quite hard, but possible. Once your site is on top, a Read More…

Optimizing FAQ Pages – Another SEO Opportunity to Explore

Homepage. Check. Product/service page. Check. Contact us page. Check. What’s next? FAQ page? YES. This page should be optimized, too. Why this page, you might ask. Well, the frequently asked questions (FAQ) page is a high-level page as well, appearing alongside other important pages (i.e. About us, Contact us, Blog, etc.). Why treat it with less importance when you yourself placed it at the site’s navigation bar? Google and other search engines confer value upon these navigations and you should, too. Let’s explore this SEO opportunity. IMPORTANT: During FAQ page optimization, you need to look at your customers’ brand experience. So, how do you go about the FAQ page optimization process? 1) Understand your customers’ pain points If you are privileged to talk to your customers face-to-face, good for you. You can truly understand their real and felt needs other than their perceived problems through a direct conversation. Simply ask Read More…

Do Click-Through Rates Rank?

Today, search engine optimization remains to be one of the unyielding factors in getting users and potential consumers to notice your business. In order to herd in prospective customers, Search engine optimization specialists think of many creative and diverse ways to get a user’s attention in order to divert his or her interest towards his or her website. For an SEO Company, generating click-through-rates is imperative and has great importance. It’s not always an easy task, and more often than not, the chances are incredibly slim that one would get a click-through rate. Seeing as the web is littered with countless other websites, the competition is as stiff and as rigid as ever. To be precise, there is no other business in the world that gets more competition than having a website online. But should your website prove lucky and garner a click through (with a user perusing page after Read More…