All posts tagged matt cutts

How to Build Safe Links in the Future

Any Internet marketing agency will tell you that link building in 2011 is very different from link building in 2014. Even Matt Cutts outlined the decay of high-quality guest blogging that kills authentic link building back in January 2014. Indeed, guest blogging is the primary method of building links. However, since the blogosphere gets spammy by the day, the links generated through such method now become ‘bad links.’ So, how can we create ‘good and safe links’ in the future?   1) Build high-quality links Getting high-quality links takes more than complying with the quality guidelines Google sets (and updates from time to time). Instead, it also means that the sources (other sites) of the links should have high Quality Score and Page Rank, among other factors. Of course, it should be relevant to your core business as well. Finally, the sites must not be involved in any unscrupulous (black Read More…