All posts tagged link building

Link Building for Beginners: Backlinks in a Nutshell

For a website to be on the first page of the search results, it must first prove it has authority. Having authority is important. First, it shows your site is trustworthy. A lot of users visit your site because they find the information they need. Being trustworthy also helps you establish your brand online. It can be your ticket to being famous on the Internet which eventually grows your business. Having authority also means you are receiving lots of traffic to your website. You are getting the eyeballs you need for your content to reach as many people as possible. Traffic can be the outcome of being an authoritative site, but it can also be the reason behind the increase in search results page (SERP) rankings. These are the benefits you get when your site has high page authority. But, a question remains – how do you build authority? Unlike Read More…

How to Build Safe Links in the Future

Any Internet marketing agency will tell you that link building in 2011 is very different from link building in 2014. Even Matt Cutts outlined the decay of high-quality guest blogging that kills authentic link building back in January 2014. Indeed, guest blogging is the primary method of building links. However, since the blogosphere gets spammy by the day, the links generated through such method now become ‘bad links.’ So, how can we create ‘good and safe links’ in the future?   1) Build high-quality links Getting high-quality links takes more than complying with the quality guidelines Google sets (and updates from time to time). Instead, it also means that the sources (other sites) of the links should have high Quality Score and Page Rank, among other factors. Of course, it should be relevant to your core business as well. Finally, the sites must not be involved in any unscrupulous (black Read More…