All posts tagged faq page

Optimizing FAQ Pages – Another SEO Opportunity to Explore

Homepage. Check. Product/service page. Check. Contact us page. Check. What’s next? FAQ page? YES. This page should be optimized, too. Why this page, you might ask. Well, the frequently asked questions (FAQ) page is a high-level page as well, appearing alongside other important pages (i.e. About us, Contact us, Blog, etc.). Why treat it with less importance when you yourself placed it at the site’s navigation bar? Google and other search engines confer value upon these navigations and you should, too. Let’s explore this SEO opportunity. IMPORTANT: During FAQ page optimization, you need to look at your customers’ brand experience. So, how do you go about the FAQ page optimization process? 1) Understand your customers’ pain points If you are privileged to talk to your customers face-to-face, good for you. You can truly understand their real and felt needs other than their perceived problems through a direct conversation. Simply ask Read More…