All posts tagged content promotion

8 Lies About Content Marketing You Should Stop Believing

For the uninitiated, non-pragmatic content publishers and marketers, it is easy to believe what you read online. This is particularly true if the self-proclaimed gurus made the claim. Content marketing can lead to tremendous results if done right. If done right. If not or if you – a content marketer – blindly follows what these SEO gurus tell you to do or not to do, you are only wasting your marketing budget to unfruitful endeavors. Here are eight of the lies told about content marketing that you probably believe. Content marketing lies 1) Content marketing is for B2C only Businesses go through the same sales process before they make a purchase decision. That’s true for both B2C and B2B businesses. As a buyer, a B2B reads at least two pieces of content before it decides which one to purchase. Through the process of learning options from contents, the B2B buyer Read More…