All posts tagged content marketing

4 Secrets to Creating Engaging Content that Drive Results

Content is at the core of digital marketing nowadays. A content marketer only has 12 to 15 seconds to grab a user’s attention. And even when he does, only a handful of the users will read the entirety of the article or post. Such a harsh reality for content marketers. The question now is: what a content marketer can do to boost the engagement? The premise is that you need to make your content more engaging before you can make more engaging content. Here’s how. How to create highly engaging content 1) Focus on relevance While relevance is subjective, people tend to mind only when the thing lacks connection. Put simply, what is relevant to me may not be relevant to you, but if something is irrelevant, we will all know. Thus, content should be relevant to the majority if not all of the readers. If the user does not Read More…

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4 Reasons Why Fresh Content is Important for Higher Ranking

Content must be fresh, unique, information-rich, valuable, and engaging. Sounds like a cliché, right? But, it is of utmost importance that you should publish high-quality articles consistently. Perhaps, you haven’t digested the reasons content should be like this for always. Here are the reasons why fresh content is critical. Importance of fresh content 1) Frequent indexing While Google allocates a crawl budget or a specific time to crawl a website, more web pages could mean more frequent indexing. Sites that add new content receive a higher freshness score. For instance, if the Googlebot crawls a website and no new content has been published since the previous crawl, it will increase the time between the current and the next indexing. It will decrease the interval between crawl times if you keep on publishing fresh content. Thus, the more you publish new content, the more frequent the indexing will be. 2) Higher Read More…

8 Lies About Content Marketing You Should Stop Believing

For the uninitiated, non-pragmatic content publishers and marketers, it is easy to believe what you read online. This is particularly true if the self-proclaimed gurus made the claim. Content marketing can lead to tremendous results if done right. If done right. If not or if you – a content marketer – blindly follows what these SEO gurus tell you to do or not to do, you are only wasting your marketing budget to unfruitful endeavors. Here are eight of the lies told about content marketing that you probably believe. Content marketing lies 1) Content marketing is for B2C only Businesses go through the same sales process before they make a purchase decision. That’s true for both B2C and B2B businesses. As a buyer, a B2B reads at least two pieces of content before it decides which one to purchase. Through the process of learning options from contents, the B2B buyer Read More…

Blogging 101: Finding the Perfect Blog Name

In the article preceding this one entitled, “Coming up with Riveting Titles for Blogs”, we have extensively covered how to come up with interesting titles for your blog articles, and elaborately detailed each strategy to give your article that titular signature it surely deserves. However, if you are any self-respecting, renowned and competent online marketing agency, it is common knowledge that the challenge does not stop there. In fact, giving your articles worthy names and quirky headers is just the prelude to a much more fascinating, albeit dauntingly challenging, task. See, brainstorming for a blog name is vastly different from coming up with a compelling article title. The former denotes the entirety of your blog while the latter encompasses the pivotal points of your article. Coming up with a blog name denotes theme innovation that is in congruence with all your posts. On the other hand, crafting an article title Read More…

6 Content Marketing Tips to Get You Started

The most crucial and difficult part when it comes to marketing is creating content. Agree? We all know that the content is the king in marketing because it is where valuable information about a product is being made, but even marketers who are working in a digital marketing agency would sometimes agree that doing content marketing can also be demanding and daunting. However, challenging as it may seem, content marketing is still one of the most important thing in the marketing industry and there is a need to learn that skill. Basically, the content will give your target audience the information on what your company and/or your business is all about. Without the content, it is impossible for them to identify what kind of business or products you have. Of course, to make your target audience understand what you are trying to impart them, you should also have a good Read More…