All posts tagged content creation

4 Secrets to Creating Engaging Content that Drive Results

Content is at the core of digital marketing nowadays. A content marketer only has 12 to 15 seconds to grab a user’s attention. And even when he does, only a handful of the users will read the entirety of the article or post. Such a harsh reality for content marketers. The question now is: what a content marketer can do to boost the engagement? The premise is that you need to make your content more engaging before you can make more engaging content. Here’s how. How to create highly engaging content 1) Focus on relevance While relevance is subjective, people tend to mind only when the thing lacks connection. Put simply, what is relevant to me may not be relevant to you, but if something is irrelevant, we will all know. Thus, content should be relevant to the majority if not all of the readers. If the user does not Read More…