Content marketing is a relatively familiar concept to all, if not most digital marketers. And any self-respecting online marketing agency would have enough foresight and a deep understanding of the importance of content marketing as well as the multitude of benefits that comes along with it. This is where you garner consumers and keep them and have a self-sufficient and self-sustaining return of investment that keeps your company afloat and your various products relevant and saleable.
However, if some of you are still scratching your heads as to what makes content marketing a compelling force in Internet marketing strategies or are at a loss as to what makes it so significant, then maybe it would be best to lay out the foundations first.
To begin with, content marketing is a strategy that endeavors to potentially convert website visitors to customers through diverse tactics that are associated with customer interests. These leads are then cultivated appropriately along conversion paths into customers.
As a result, customers are delighted and customer satisfaction increases which inevitably causes these very same customers to be outspoken promoters of your company, or brand ambassadors as you may want to call them. However, if that statement is not adequate enough to convince you about the magnificence of utilizing content marketing, then maybe these various impressive stats will.
Five Stats Regarding How Consumers Feel About Content Marketing:
A crucial step in devising an effective content marketing strategy is to be aware where the potential customers pool online. In other words, it is an awareness of where they spend their time when they are online, how they adapt to information and basically how they are influenced.
1.) It has been shown that 80% of business decision makers value information gathered from a series of articles versus a generic advertisement. (Exact Target)
2.) Consumers apparently spend 50% of their time online engaging with custom content. (Hubspot)
3.) Custom content is highly valued by 61% of consumers as they are more receptive to the company that devises these types of contents and are likely to buy from that company. (Custom Content Council)
4.) Custom content is found useful by 90% of consumers. (McMurry/TMG)
5.) Brands that do provide custom content are believed to be interested in building good relationships with consumers as found by 78% of consumers. (McMurry/TMG)
Three Stats to Prove that Content Marketing Increases Lead Generation
Establishing a solid online presence is critical in increasing the number of marketing qualified and sales qualified leads. This is also a way to potentially generate sales. This occurs through proper dissemination of contents.
1.) Social media has a magnificent impact as it attracts new customers for 78% of small businesses. (Relevenza)
2.) Landing pages play a pivotal aspect as it has been shown that those with over forty landing pages got twelve times more leads than those with only about one to five landing pages. (HubSpot)
3.) Blog posts are just as essential as Internet marketing strategies when it comes to generating leads since brands that create fifteen blog posts in a month average 1200 fresh new leads per month. (HubSpot)
Three Stats That Prove Content Marketing Increases Sales
Increasing the number of leads is imperative in formulating effective marketing strategies, but it should be complemented with a more important aspect of your marketing strategy – generating sales.
1.) In six to nine months, companies that automate lead management see a 10% greater increase in revenue than those who do not. (Gartner Research)
2.) Mature lead generation and management practices are highly valued as companies that practice these have a 9.3% higher sales quota achievement rate. (CSO Insights)
3.) Customers who receive an email newsletter regularly spend 82% more when buying from that particular company that implements email marketing. (iContact)
Three Stats that Show Increased SEO, Website Traffic, and Conversion Rate
Gaining insight about your consumers is a crucial first step. But, you may be wondering whether Internet marketing actually does anything to improve your website rankings, drive traffic and herd potential visitors along the buyer’s lane. Well, the following stats would convince even the most dubious Internet marketer that content marketing guarantees results.
1.) Yearly growth in unique site traffic is 7.8 times higher for content marketing leaders compared to followers which are roughly at 19.7% vs. 2.5%. (Kapost)
2.) Blogs grant websites 434% more indexed pages and 97% more indexed links. (Inbound Writer)
3.) Content marketing adopters have a six times higher website conversion rate compared to non-adopters (2.9% vs. 0.5%). (Kapost)
One Stat to Prove Content Marketing Increases Return of Investment
Generating leads and producing sales are two aspects imperative to the efficacy of digital marketing agency. However, it would be wiser to take it a step further by demonstrating to a reluctant boss how content marketing actually costs less per lead compared to traditional marketing with the following stat.
1.) Content marketing gives you more bang for your buck as it produces three times more leads per dollar. (Kapost)
These are just a few of the various compelling statistics that would show digital marketers how content marketing is not only a transitory trend and that it would be unwise to ignore just how important it is. Remember, your brand is in need of content to stay afloat and stay relevant, and the right amount of dedication and consistency to be successful. Let the stats above prove it to you and let it give you a deeper insight on the value and power of content. By now, with the proof offered by this article, you should start your creations.