In today’s time and age, where online presence marks your relevance in the worldwide web and where establishing an influential following needs a consistent production of content from you, blogging has achieved a consistent online prominence. This is especially easy nowadays where anyone with an Internet-ready device compounded with a feature that allows users to type (may it be a mobile device, a laptop or a desktop) could easily start a blog in a few easy steps.
Though writing has always been around, blogging is a rather recent trend that did not pick up until various digital marketing agencies exploited this method as an effective content marketing strategy. The fact is, the word “blog” was not in existence until the late nineties where Jorn Barger coined the term “weblog” which was then truncated simply to “blog” for brevity.
However, if you wish to establish an online relevance or a consistent recognition for you, your company, your brand or your product, you would do well if you’d be a purveyor of quality and compelling blogs. Now, this is hardly an easy feat considering the innumerable and vast production of blogs every single day.
With so much competition online and with other eminent blogs (with much more well-known authors) entering the fray, how can you be assured that your blog will be the one selected among thousands of others? How do you beckon a passerby to stop, peruse your article and read it when there are so much more alluring blogs out there? How do you reel an average person with the attention span of a goldfish?
Simple, entice them with original, powerful and impactful titles. Make your titles matter, make them do the shouting and beckoning for you, make them work to your advantage. And why is this so? This is for the simple reason that your title clothes the rest of your content and more often than not, your title is the first thing that your readers will see. Metaphorically, your title is the icing on the cake and a slight sneak preview of what is promised in your article.
If your title could not achieve the first basic step of reeling readers in, do not expect the rest of your article to get read. This is precisely why your titles should leave an impression, an impact if you may say. One that lasts long enough to get potential visitors to read the rest of your article. So how do you achieve this? Let this article shed some light on the matter.
A simple caveat: A blog title is way different from a blog name. The former denotes the header to an article or blog post while a blog name is a moniker you give your entire blog, not a single blog post.
1.) The more engaging your title is, the better!
According to Jasmine Henry’s article published on Social Media Today, a good title should be actionable, intriguing or empathic. Titles that are actionable leave an impression that will tell you that the article is actually going to tell you how to do something that might prove to be useful.
Furthermore, actionable titles have a persuasive value that would beckon visitors to read your content. Intriguing titles, on the other hand, are titles that would stir the curiosity of visitors and would thus encourage him to read on while emphatic titles hold the most emotion. The edgy use of words (expletives in most cases) would make visitors want to read further. Below are examples for each kind of title:
Actionable: How to write essays…even if you hate essays
Intriguing: The Noob’s Guide to the World Wide Web
Empathic: IPhone Six Plus and its EPIC FEATURES!
2.) KISS – Keep it short and sweet
No one wants to read a title as long as your post. So in order to attract readers to your article, you should craft your titles creatively and keep an eye to its length. Additionally, you have to be certain that your title conveys what message your article is actually trying to relay.
Further, the post till is usually used as the title tag which appears in the search results in general. From this, it can be inferred that it is not only a good idea but a wise one to keep your title below Google’s display limit of seventy characters. With this, your title will appear in its full glory and encourage the reader to click on it
3.) Keywords are okay but NEVER overdo it
Even if you are essentially getting more viewership for your website and aiming for a higher rank in search engines, always consider that you are writing for people, not machines or search engines. With that said, it is worth to note what your prospective readers are searching for.
You can include a relevant keyword or so, so that when your readers are trying to find your blog, you will be found through the keywords you cleverly used and placed on the blog. This is so when you do rank in the searches, you deserve to be found there.
4.) Accuracy is key
Being staunchly accurate is of utmost importance when you are trying to compose a title. You can try to create one with finesse; one that would give your readers a hint of what to expect on your article. However, know that you should never, under any circumstance, deceive potential readers through a title.
Your title suggests what expectations your readers could potentially have. Should you embellish it astoundingly in such a way that it would not only be incredible, it would be unbelievable as well. You will not only render yourself foolish to your readers, but you will gain a reputation for being unreliable as well.
Your titles should aim to under promise and over deliver. So, between over compelling titles and accurate ones, always choose the latter. It rewards you better.
5.) Review and brainstorm
Once you have polished and refined your title using the tips mentioned above, your next step would be to interact with another human being and brainstorm. Run a few tests with him or her and see if your title would entice him or her to read the rest of your article. Ask them if your title is riveting enough to deserve a share on social media.
If not, ask him or her to refine your title in such a way that would make it accurate and concise yet still appealing. After you are both satisfied, then you may start publishing your post.