All posts in social media marketing

5 Social Media Strategies to Boost SEO

We’ve come to a point where the link between social media and optimization is so apparent marketers cannot separate each from one another. Your optimization efforts might be geared towards widening your social footprint. However, did you know that your social strategies can also boost your search engine optimization (SEO) initiatives? Here’s how. Social media strategies for SEO 1) Building profiles on various platforms Social profiles influence what Google will show on search engine results pages (SERPs). Try searching for a popular brand like Apple or General Electric. Google will display some of its social profiles such as on YouTube and Instagram. In some instances, Google will display information about the brand including the available social platforms that the brand is actively participating. This means traffic not only to your social profiles but to your main website as well. Traffic and ranking feed one another. Rank high on SERPs and Read More…