All posts in search engine optimization

Link Building for Beginners: Backlinks in a Nutshell

For a website to be on the first page of the search results, it must first prove it has authority. Having authority is important. First, it shows your site is trustworthy. A lot of users visit your site because they find the information they need. Being trustworthy also helps you establish your brand online. It can be your ticket to being famous on the Internet which eventually grows your business. Having authority also means you are receiving lots of traffic to your website. You are getting the eyeballs you need for your content to reach as many people as possible. Traffic can be the outcome of being an authoritative site, but it can also be the reason behind the increase in search results page (SERP) rankings. These are the benefits you get when your site has high page authority. But, a question remains – how do you build authority? Unlike Read More…

6 Benefits of SEO Small Businesses Reap

Not all service providers of search engine optimization (SEO) in the Philippines are focusing on small businesses. The reason behind is it’s hard to convince these companies to do SEO mainly because of the marketing budget concerns. Those who chose to implement an SEO campaign are already reaping the benefits that those who wallow on how much costly it would be would never realize. True enough, SEO is divided into organic and paid. However, once you—the small businesses—understand how beneficial it can be to your operations, you’d realize that benefits far outweigh the costs. Benefits of SEO for small businesses 1) Low-cost results Although it would be best to combine organic and paid SEO at first, doing the former consistently may lead to a self-sustaining campaign in the future. Obtaining top listings on search engine results pages (SERPs) is quite hard, but possible. Once your site is on top, a Read More…

5 Social Media Strategies to Boost SEO

We’ve come to a point where the link between social media and optimization is so apparent marketers cannot separate each from one another. Your optimization efforts might be geared towards widening your social footprint. However, did you know that your social strategies can also boost your search engine optimization (SEO) initiatives? Here’s how. Social media strategies for SEO 1) Building profiles on various platforms Social profiles influence what Google will show on search engine results pages (SERPs). Try searching for a popular brand like Apple or General Electric. Google will display some of its social profiles such as on YouTube and Instagram. In some instances, Google will display information about the brand including the available social platforms that the brand is actively participating. This means traffic not only to your social profiles but to your main website as well. Traffic and ranking feed one another. Rank high on SERPs and Read More…