All posts in Philippine digital marketing

Link Building for Beginners: Backlinks in a Nutshell

For a website to be on the first page of the search results, it must first prove it has authority. Having authority is important. First, it shows your site is trustworthy. A lot of users visit your site because they find the information they need. Being trustworthy also helps you establish your brand online. It can be your ticket to being famous on the Internet which eventually grows your business. Having authority also means you are receiving lots of traffic to your website. You are getting the eyeballs you need for your content to reach as many people as possible. Traffic can be the outcome of being an authoritative site, but it can also be the reason behind the increase in search results page (SERP) rankings. These are the benefits you get when your site has high page authority. But, a question remains – how do you build authority? Unlike Read More…

Workplace Collaboration: 13 Tips for a Smooth Workflow

Working in an office means you have to work well with others. Most of the time, your job is connected to someone else’s. Thus, it requires you to complete the task together or meet halfway at some point. Every office is the same. A digital marketing agency is no different when it comes to workplace collaboration. Unfortunately, not everyone is comfortable working with others. Some people like to accomplish their tasks by themselves. Others are open to teamwork, but they become passive-aggressive when things don’t go as they planned. Some people won’t try at all. All types of employees experience these things. At some point, you have to face what’s happening and learn how to deal with them. If you’re new to the workforce or lost on how to work with others, then you should read the tips. They can teach you a few things on how to come up Read More…

How to Foster a Culture of Workplace Creativity

Workstations are ideally the best location to get things done. Ironically, it’s also one of the often ignored ones. Fostering a healthy and creative working environment is necessary considering the huge chunk of work done in the area. All top-performing corporations understand this, and startup businesses can learn a thing or two from how these companies operate. Apart from convenience, a creative working environment also affects the job performance of the employees on a daily basis. This is particularly the case for companies like the digital marketing in the Philippines who always need to operate at a creative level. Below are practical methods to foster a creative workplace that would inspire you and your team to spend productive hours at their workstations. Brainstorming session or suggestion box Brainstorming has long been proven to be an efficient mechanism to gather ideas, encourage discussion and gauge the participation level of every member. Read More…

Coming up with Riveting Titles for Blogs

    In today’s time and age, where online presence marks your relevance in the worldwide web and where establishing an influential following needs a consistent production of content from you, blogging has achieved a consistent online prominence. This is especially easy nowadays where anyone with an Internet-ready device compounded with a feature that allows users to type (may it be a mobile device, a laptop or a desktop) could easily start a blog in a few easy steps. Though writing has always been around, blogging is a rather recent trend that did not pick up until various digital marketing agencies exploited this method as an effective content marketing strategy. The fact is, the word “blog” was not in existence until the late nineties where Jorn Barger coined the term “weblog” which was then truncated simply to “blog” for brevity. However, if you wish to establish an online relevance or Read More…

6 Tips to Avoid Becoming a Passive Marketer

If you often find yourself wanting to do something but never have done anything or waiting for someone to give you a ‘push’ just for you to act, then you are gradually becoming passive. Being passive is one of the issues that people usually faced. In fact, it became a behavioral problem wherein people tend to perform or do something only when they feel like doing it. These people don’t have enough determination to accomplish a particular thing. Anyone can be passive in anything they do. However, if you are a marketer working in a digital marketing agency or doing freelance works, being passive is detrimental not just to your productivity and performance, but to your overall trustworthiness. Passivity is a critical path where it creates mistrust and takes away your credibility. Basically, if you want to make a good impression to your fellow digital marketers and to your target Read More…