All posts in online marketing

4 Factors to Consider for a Mobile-Friendly Website

For those websites that are still in the process of updating their websites into a mobile-friendly one, fret not. You can always consult any provider of SEO consulting services about the changes you will make to have a new mobile version of your website. There are certain things you must do so as not to affect the rankings of your page and for your site to pass Google’s standards. To test whether the website is mobile-friendly or not, Google offers a free tool that examines the mobile-friendliness of a website. It can also detect if there’s a problem with accessibility. Aside from this, though, you also need to manually check the features of your site whether it is applicable for mobile users. Like basic SEO auditing, you also need to make sure that every feature included on the website functions according to its purpose. This mainly applies when the site Read More…

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4 Reasons Why Fresh Content is Important for Higher Ranking

Content must be fresh, unique, information-rich, valuable, and engaging. Sounds like a cliché, right? But, it is of utmost importance that you should publish high-quality articles consistently. Perhaps, you haven’t digested the reasons content should be like this for always. Here are the reasons why fresh content is critical. Importance of fresh content 1) Frequent indexing While Google allocates a crawl budget or a specific time to crawl a website, more web pages could mean more frequent indexing. Sites that add new content receive a higher freshness score. For instance, if the Googlebot crawls a website and no new content has been published since the previous crawl, it will increase the time between the current and the next indexing. It will decrease the interval between crawl times if you keep on publishing fresh content. Thus, the more you publish new content, the more frequent the indexing will be. 2) Higher Read More…

principles of social media engagement

5 Psychological Principles to Increase Engagement on Social Media

This post originally appeared in GoWithTech, but is no longer available. [Republished with minor edits and new information.] Customers are on social media and so should the business. Naturally, the competition is getting steeper on such platform. How will you stand out? The most straightforward answer is to increase engagement. However, amplifying engagement is not as simple as it seems. Thankfully, we can take cues from various psychological concepts to do just that. Below are some of the principles worth exploring. Principles for social media engagement strategy 1) Social proof Social proof is perhaps the most popular theory known to online marketers. Its influence is too significant not to put it as the first item in this list. Social proof pertains to the theory behind people adopting the actions and beliefs of other people they trust, like, adore, etc. Call it the “me too” effect, but we are after positive Read More…

5 Signs Your Business Needs a Concrete Digital Strategy

In case you didn’t know, a digital revolution had already started several years ago. Sadly, many companies still ignore the value of a well-executed digital transformation. You might have a corporate website, but this isn’t enough to qualify for a legit digital strategy. The truth is, large businesses are pushing a digital strategy. The question is—do they understand what digital strategy is? Digital is an ever-evolving landscape, and it evolves at an exponential rate. Thus, the impetus to devise the common understanding about digital and thereby digital strategy is clear. Digital strategy defined Digital strategy refers to a plan that aims at maximizing the business benefits of data asset (e.g. website) or assets. While it’s a technology-focused initiative, digital strategy forms part of the overall business strategy. Hence this approach is holistic; it’s integrated. From a management standpoint, digital strategy should change the form of interaction. It’s no surprise then Read More…

Content Marketing Trends to Look Out for this 2017!

The year is ending, but the tight competition in the marketing arena is already predicted to start a new trend this 2017. Trends come and go, and strategies that have generated favorable results in the past may not necessarily have the same impact for the coming years. Thanks to the ever-dynamic market behavior. These changes both bring good and bad news to different ventures. To some, new trends could open to new opportunities for repurposing their brand message. On the other hand, entrepreneurs who have enjoyed the success of their current techniques may find it quite a headache to think once again of methods that would guarantee an optimum response from their target market. Many experts are making guesses for the next big hit in the marketing industry, and the following trends are among the most famous predictions. Tapping the industry influencers There are several ways on how to advertise, Read More…