All posts in internet marketing

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4 Reasons Why Fresh Content is Important for Higher Ranking

Content must be fresh, unique, information-rich, valuable, and engaging. Sounds like a cliché, right? But, it is of utmost importance that you should publish high-quality articles consistently. Perhaps, you haven’t digested the reasons content should be like this for always. Here are the reasons why fresh content is critical. Importance of fresh content 1) Frequent indexing While Google allocates a crawl budget or a specific time to crawl a website, more web pages could mean more frequent indexing. Sites that add new content receive a higher freshness score. For instance, if the Googlebot crawls a website and no new content has been published since the previous crawl, it will increase the time between the current and the next indexing. It will decrease the interval between crawl times if you keep on publishing fresh content. Thus, the more you publish new content, the more frequent the indexing will be. 2) Higher Read More…

5 Signs Your Business Needs a Concrete Digital Strategy

In case you didn’t know, a digital revolution had already started several years ago. Sadly, many companies still ignore the value of a well-executed digital transformation. You might have a corporate website, but this isn’t enough to qualify for a legit digital strategy. The truth is, large businesses are pushing a digital strategy. The question is—do they understand what digital strategy is? Digital is an ever-evolving landscape, and it evolves at an exponential rate. Thus, the impetus to devise the common understanding about digital and thereby digital strategy is clear. Digital strategy defined Digital strategy refers to a plan that aims at maximizing the business benefits of data asset (e.g. website) or assets. While it’s a technology-focused initiative, digital strategy forms part of the overall business strategy. Hence this approach is holistic; it’s integrated. From a management standpoint, digital strategy should change the form of interaction. It’s no surprise then Read More…

5 Practical Ways to Humanize User Experience

How confident are you of your website’s appearance and ability to hold the attention of your visitors? If your honest assessment is not so positive, then a strategy change might be in place to enhance your online presence. Professionals working for competent creative industries such as the digital marketing in the Philippines know this very well. Website design matters more than ever and if you fail to make it as user-friendly as possible for your audience, you risk losing their attention for good. This is the main idea behind the success of prominent international companies like Apple, Nike, and Amazon. With their global market, it’s important that they create a portal where people can view all the products or services they offer with the least hassle. These companies, along with the rest who found success online, understand that to fully reach out to your clients abroad, making a user-friendly website Read More…

7 Stress Relief Strategies that Actually Work

Stress is something mental, and it can strike at the most unexpected time regardless of what we’re doing or where we are. Studies have shown that approximately three-fourths of our total population experience stress of different levels within a two-week observation period. Factors such as family relationships, peer pressure and working environment are some of the most common triggering factors for experiencing stress. But while ultimately a mental state, feeling stressed out affect our daily work performance and relationship big time. For a typical office setup such as those digital agency in the Philippines, reports of employees experiencing over fatigue and lack of motivation is nothing new. All of these negative emotions could spring from the fact that your mind and your body need some rest or a short distraction from all the hassles in the office.  Stress can be remedied and one must often do it to avoid the Read More…