All posts in facebook marketing

5 Social Media Strategies to Boost SEO

We’ve come to a point where the link between social media and optimization is so apparent marketers cannot separate each from one another. Your optimization efforts might be geared towards widening your social footprint. However, did you know that your social strategies can also boost your search engine optimization (SEO) initiatives? Here’s how. Social media strategies for SEO 1) Building profiles on various platforms Social profiles influence what Google will show on search engine results pages (SERPs). Try searching for a popular brand like Apple or General Electric. Google will display some of its social profiles such as on YouTube and Instagram. In some instances, Google will display information about the brand including the available social platforms that the brand is actively participating. This means traffic not only to your social profiles but to your main website as well. Traffic and ranking feed one another. Rank high on SERPs and Read More…

The Social Media Rule of Thirds – Do You Know What It Is?

Try to be three things at the same time. – Anonymous One of the most common pitfalls of implementing a social media campaign, if not the most common, is either unconsciously overlooking or deliberately neglecting genuine engagement. Have you heard of the social media rule of thirds? Every digital marketing agency knows this, but not all business owners may know this for a fact. Here’s a simple walkthrough of what this rule pertains to. What’s the rule of thirds? Basically, the rule of thirds refers to your activities or actions while engaging on social media. These are promote, share, and interact that must be considered in equal measure. 1/3 of the social content must promote the business These are the profit-generating contents of the brand that aim to drive conversions. These contents are, evidently, about your brand, products, services, organization, competitive advantages, etc. The social platforms are the best venues Read More…

The Pros and Cons of Social Media Marketing

Social media has become very versatile in the recent years. People not only post about their social lives online, but business owners who want to put their business at the forefront of people’s mind have somehow infiltrated this online marketing tool and exploited it to their advantage. And it is only incredibly reasonable, seeing as the sheer number of audiences is teeming to the brim. The great number of people lurking on these platforms alone would entice any online marketing agency to get on with the times and follow the trend. Imagine reaching millions of viewers at the tip of your hand. It sounds all too good to be true, right? Very much alike discovering a gold nugget amidst coal. However, do consider that not everything that glitters is gold. Though getting that much-needed exposure for your business seems enticing at first glance, mull over your options. Remember, for every Read More…

A Closer Scrutiny at the Digital Trends From 2014-2015

Annually, digital marketing evolves and progresses. New techniques are utilized, marketing strategies are developed and various innovations are being thought of. All of these make up the cultivation of new and emerging digital marketing trends that would be a boon to business owners everywhere. Clearly, as online technology progresses so do the trends of digital marketing. And if you are a smart business owner, you will tap into this potential and use these trends to boost return on investment for your business. Additionally, to fully realize the potential of these digital trends, you should work hand in hand with a trusted and reliable Internet marketing agency. After all, it is a reality that ours is a fast paced world and if you want to be relevant to the times, then you might as well utilize what’s current and what is trendy. In the past year, there were various trends that Read More…

How to turn Facebook into an effective marketing tool

In today’s progressive online world and with the world’s clamor for more variety, there is never a scarcity of social media platforms. And since then, users have been provided with an array of diverse options to stay connected online. There’s Twitter, where the term micro blogging was coined and ubiquitously recognized, there is Instagram for the incessant shutterbugs and selfie addicts, and then there is Facebook, the reigning king among the trifecta.  Since the advent of social media platforms, more and more people have been signing up to get connected online. Nowadays, with people staying perpetually wired and connected through a chosen device, it is to be expected that web traffic on these websites be at an all-time high. And smart, creative and web savvy business investors are taking notice. This is just one of the many reasons why many businesses are opting to take their business endeavors and ventures Read More…