All posts in digital marketing

Content Formats – Is There a Formula?

Not all content writers – working alone or in an online marketing agency – are passionate writers. Honestly though, even the most passionate writers are experimenting with their writing including the format. Indeed, all writers must know that there is no universal format. In fact, a content writer must be aware of at least three content formats for variation and diversity. This is one of the secrets of making your content marketing more successful. Be reminded that even if you have the greatest content, it still needs to be well-packaged so users will discover, use and share it. While a great content starts with a great idea, it takes more than that. For one, the content must be interesting and engaging. And to make such contents, variables such as topic, timing, audience and importantly, format. One might wonder if there are a formula for the right content format. We shall Read More…

5 Social Media Studies That Can Make Your Social Media Marketing Strategy Better

There is no denying that the social media platform is one of the most powerful communication tool ever invented. Nevertheless, social media is relatively in its infancy. We experiment and learn as we use them on a daily basis. On the other end, new studies about social media and how it affects our lives are continuously commissioned by individuals and groups. Any digital marketing agency can learn a thing or two from the outcomes of these studies.   1) To publish or not to publish Most of us have been there, we are about to post something but changed our minds in the end. Having second thoughts in publishing updates in social media, as it turns out, is a commonplace. A 2013 study conducted by Sauvik Das and Adam Kramer confirms the existence of ‘last-minute self-censorship.’ About 71% of 3.9 million Facebook users filter a written content seconds before publishing Read More…

5 Content Types and Their Importance to the Buyer’s Journey

Have you noticed how a vague article seemed to lack impact among the readers? Now, have you heard of the phrase ‘content with a purpose.’ Whether you are working for an online marketing agency as a content writer and marketer or not, this article will teach you about writing contents with a purpose. Read on.   What is content with a purpose? Have you thought of storytelling in the realm of content marketing? How such form of storytelling impacts the buyer’s journey? Before we proceed, let me tell you that your content is a brand’s instrument in telling a story. Contents highlight a company’s products and services, the people behind these as well as everything else that the brand embodies. With this in mind, it is easy to distinguish contents as the driving force behind conversions. Creating contents that resonate with the target audience cannot be ignored now more than ever. Read More…

Google Launches an Updated Robots.txt Testing Tool… Now What?

To crawl, or not to crawl, that is the robots.txt question. Do you have contents on your website that you don’t want Google bots to crawl and index? Meaning, un-crawled and un-indexed will not appear on the results page. Let’s admit it. Not all pages in our website are crawl-worthy. The solution is simple: robots.txt! It is a pity that your online marketing agency cannot tell you what robots.txt is and what it does. If you haven’t heard what a robots.txt is or if you have heard it and eager to learn more, you are in the right place. Read on.   A brief about robots.txt Having spiders, bots or crawlers (they are just the same) frequently crawl and index your site’s content is advantageous to your website. You might ask: What is the sense of putting contents that you don’t want Google to crawl in the first place? Good question. Read More…

5 Ways to Build a Community of Highly Engaged Users

Nowadays, building an application that attracts and retains the users is considered as both an art and science. Every online marketing agency knows this for a fact. The art part is the aesthetics that makes the application visually interesting. The science part is the technical that includes methods, best practices and techniques that integrate functionalities and features that the users will like and probably rave about. Here are some effective ways that can help you in delivering a marvelously interactive mobile application.   The single most important way is to… 1) Design and build with the users in mind Aside from having short attention span, users are impatient and unwilling learners. We get frustrated easily to the point of getting angry with a substandard application. Tempting it is for a mobile app developer to design with his or her own tastes and preferences in mind. Unfortunately, any of these will Read More…