All posts in digital marketing

Workplace Collaboration: 13 Tips for a Smooth Workflow

Working in an office means you have to work well with others. Most of the time, your job is connected to someone else’s. Thus, it requires you to complete the task together or meet halfway at some point. Every office is the same. A digital marketing agency is no different when it comes to workplace collaboration. Unfortunately, not everyone is comfortable working with others. Some people like to accomplish their tasks by themselves. Others are open to teamwork, but they become passive-aggressive when things don’t go as they planned. Some people won’t try at all. All types of employees experience these things. At some point, you have to face what’s happening and learn how to deal with them. If you’re new to the workforce or lost on how to work with others, then you should read the tips. They can teach you a few things on how to come up Read More…

6 Benefits of SEO Small Businesses Reap

Not all service providers of search engine optimization (SEO) in the Philippines are focusing on small businesses. The reason behind is it’s hard to convince these companies to do SEO mainly because of the marketing budget concerns. Those who chose to implement an SEO campaign are already reaping the benefits that those who wallow on how much costly it would be would never realize. True enough, SEO is divided into organic and paid. However, once you—the small businesses—understand how beneficial it can be to your operations, you’d realize that benefits far outweigh the costs. Benefits of SEO for small businesses 1) Low-cost results Although it would be best to combine organic and paid SEO at first, doing the former consistently may lead to a self-sustaining campaign in the future. Obtaining top listings on search engine results pages (SERPs) is quite hard, but possible. Once your site is on top, a Read More…

4 Secrets to Creating Engaging Content that Drive Results

Content is at the core of digital marketing nowadays. A content marketer only has 12 to 15 seconds to grab a user’s attention. And even when he does, only a handful of the users will read the entirety of the article or post. Such a harsh reality for content marketers. The question now is: what a content marketer can do to boost the engagement? The premise is that you need to make your content more engaging before you can make more engaging content. Here’s how. How to create highly engaging content 1) Focus on relevance While relevance is subjective, people tend to mind only when the thing lacks connection. Put simply, what is relevant to me may not be relevant to you, but if something is irrelevant, we will all know. Thus, content should be relevant to the majority if not all of the readers. If the user does not Read More…

4 Factors to Consider for a Mobile-Friendly Website

For those websites that are still in the process of updating their websites into a mobile-friendly one, fret not. You can always consult any provider of SEO consulting services about the changes you will make to have a new mobile version of your website. There are certain things you must do so as not to affect the rankings of your page and for your site to pass Google’s standards. To test whether the website is mobile-friendly or not, Google offers a free tool that examines the mobile-friendliness of a website. It can also detect if there’s a problem with accessibility. Aside from this, though, you also need to manually check the features of your site whether it is applicable for mobile users. Like basic SEO auditing, you also need to make sure that every feature included on the website functions according to its purpose. This mainly applies when the site Read More…

5 Social Media Strategies to Boost SEO

We’ve come to a point where the link between social media and optimization is so apparent marketers cannot separate each from one another. Your optimization efforts might be geared towards widening your social footprint. However, did you know that your social strategies can also boost your search engine optimization (SEO) initiatives? Here’s how. Social media strategies for SEO 1) Building profiles on various platforms Social profiles influence what Google will show on search engine results pages (SERPs). Try searching for a popular brand like Apple or General Electric. Google will display some of its social profiles such as on YouTube and Instagram. In some instances, Google will display information about the brand including the available social platforms that the brand is actively participating. This means traffic not only to your social profiles but to your main website as well. Traffic and ranking feed one another. Rank high on SERPs and Read More…