All posts in content marketing

6 Benefits of SEO Small Businesses Reap

Not all service providers of search engine optimization (SEO) in the Philippines are focusing on small businesses. The reason behind is it’s hard to convince these companies to do SEO mainly because of the marketing budget concerns. Those who chose to implement an SEO campaign are already reaping the benefits that those who wallow on how much costly it would be would never realize. True enough, SEO is divided into organic and paid. However, once you—the small businesses—understand how beneficial it can be to your operations, you’d realize that benefits far outweigh the costs. Benefits of SEO for small businesses 1) Low-cost results Although it would be best to combine organic and paid SEO at first, doing the former consistently may lead to a self-sustaining campaign in the future. Obtaining top listings on search engine results pages (SERPs) is quite hard, but possible. Once your site is on top, a Read More…

4 Secrets to Creating Engaging Content that Drive Results

Content is at the core of digital marketing nowadays. A content marketer only has 12 to 15 seconds to grab a user’s attention. And even when he does, only a handful of the users will read the entirety of the article or post. Such a harsh reality for content marketers. The question now is: what a content marketer can do to boost the engagement? The premise is that you need to make your content more engaging before you can make more engaging content. Here’s how. How to create highly engaging content 1) Focus on relevance While relevance is subjective, people tend to mind only when the thing lacks connection. Put simply, what is relevant to me may not be relevant to you, but if something is irrelevant, we will all know. Thus, content should be relevant to the majority if not all of the readers. If the user does not Read More…

5 Social Media Strategies to Boost SEO

We’ve come to a point where the link between social media and optimization is so apparent marketers cannot separate each from one another. Your optimization efforts might be geared towards widening your social footprint. However, did you know that your social strategies can also boost your search engine optimization (SEO) initiatives? Here’s how. Social media strategies for SEO 1) Building profiles on various platforms Social profiles influence what Google will show on search engine results pages (SERPs). Try searching for a popular brand like Apple or General Electric. Google will display some of its social profiles such as on YouTube and Instagram. In some instances, Google will display information about the brand including the available social platforms that the brand is actively participating. This means traffic not only to your social profiles but to your main website as well. Traffic and ranking feed one another. Rank high on SERPs and Read More…

6 Effective Tips on How to Submit a Guest Post

Search engine optimization (SEO) is a strategic approach, and so should content marketing. Guest blogging is one of the most important aspects of content marketing hence you should approach it strategically too. Sadly, for some writers and bloggers, they just send a pitch hoping for the webmaster or blog owner to respond. That’s not the way to go. Guest bloggers must realize the necessity of pitching for acceptance if they want to know how to submit a guest post that will be accepted. How to submit a guest post the right way 1) Get into the right mindset Guest blogging should not be guesswork. If done right, there is no reason for the webmaster to decline your pitch. Further along, you must have a clear purpose. Why do you want to submit a post on a particular website or blog? For instance, if you want to do this for link Read More…

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4 Reasons Why Fresh Content is Important for Higher Ranking

Content must be fresh, unique, information-rich, valuable, and engaging. Sounds like a cliché, right? But, it is of utmost importance that you should publish high-quality articles consistently. Perhaps, you haven’t digested the reasons content should be like this for always. Here are the reasons why fresh content is critical. Importance of fresh content 1) Frequent indexing While Google allocates a crawl budget or a specific time to crawl a website, more web pages could mean more frequent indexing. Sites that add new content receive a higher freshness score. For instance, if the Googlebot crawls a website and no new content has been published since the previous crawl, it will increase the time between the current and the next indexing. It will decrease the interval between crawl times if you keep on publishing fresh content. Thus, the more you publish new content, the more frequent the indexing will be. 2) Higher Read More…