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How to Increase Productivity

Whether you are a business magnate operating a chain of retail stores or an innovative entrepreneur with a startup online marketing agency, you all similarly look for a quality in your employees that guarantees you their work effectiveness and efficiency and thus, productivity. However, employees are inordinately prone to distractions – a sad, unfortunate and undeniable fact. And because employees are susceptible to distractions, it is inevitable that work productivity is jeopardized. With this plaguing the natural workflow, various employers from all over the world are constrained to take more drastic measures that impel their employees to work at the level they expect. However, some of them are under the misguided notion that work efficacy is attained through the incessant pressuring of employees in working harder and faster. Admittedly, it may work for some but at the cost of subjecting employees to an extremely stressful and taxing environment. And take Read More…

Basic Rules of Social Media Etiquette for Online Marketers

Image source Since the inception of the genius known as social media, people have immersed themselves into this daily past time while business owners and online marketers alike exploited its marketing potential. However, as social media has begun to insinuate itself deeper into people’s lives, the way customers and business owners interact with each other has evolved. Additionally, social media etiquette is fairly new and because this is so, not all online marketers are equipped with this. All the same, it should be noted that what you are online is a direct reflection of your business. Whether you may be an Internet marketing agency or any kind of business and if you want to present yourself appropriately to your clients, and with tactfulness at that, then you will need to orient yourself with the basic rules in social media etiquette. Moreover, if you are a self-respecting savvy online marketer, you Read More…

5 Ways to Keep Readers On Your Blog Longer

In this time and age where technology is at its prime and at its peak, digital marketing has been on the rise as an online business strategy, but with countless and diverse competitors online, staying at the top might be a bit more complex than how it is for ordinary retail chains. Even locally, with a lot of companies and business owners vying for online attention, local online marketing has remained at an all-time high. This is why digital marketing Philippines continues to rise up to the challenge and progress along with technology. As a result, these companies and businesses are not only incessantly relevant online but they have made significant impacts as well. So how do digital marketers and online business owners manage to do this?  Simple, they all utilize thought provoking, information rich and entertaining content. Content comes in various forms, some would use videos, photos, slideshows or Read More…

Do Click-Through Rates Rank?

Today, search engine optimization remains to be one of the unyielding factors in getting users and potential consumers to notice your business. In order to herd in prospective customers, Search engine optimization specialists think of many creative and diverse ways to get a user’s attention in order to divert his or her interest towards his or her website. For an SEO Company, generating click-through-rates is imperative and has great importance. It’s not always an easy task, and more often than not, the chances are incredibly slim that one would get a click-through rate. Seeing as the web is littered with countless other websites, the competition is as stiff and as rigid as ever. To be precise, there is no other business in the world that gets more competition than having a website online. But should your website prove lucky and garner a click through (with a user perusing page after Read More…

10 Content Personalization Ideas for Marketers’ Use

As consumers, we prefer to be treated in a light and friendly way. It is undeniable that we feel attached to a website where a message is specifically addressed to us. We enjoy visiting websites and reading their articles especially when we feel like they are really talking to us alone and directly. That is why, every online marketing agency is now updating their sites to include more personalized elements to resonate with their audience. No more dull and lifeless websites! Personalized contents, for instance, allow website owners and digital marketers like you to develop a relationship with the visitors. These sort of contents encourages visitors to engage and interact more with your brand while on your site. Not only that, depending on how personalized your site is, the interactions may continue on your social pages. Unfortunately, there are still other websites that are not sure and confident enough to Read More…