principles of social media engagement

5 Psychological Principles to Increase Engagement on Social Media

This post originally appeared in GoWithTech, but is no longer available. [Republished with minor edits and new information.] Customers are on social media and so should the business. Naturally, the competition is getting steeper on such platform. How will you stand out? The most straightforward answer is to increase engagement. However, amplifying engagement is not as simple as it seems. Thankfully, we can take cues from various psychological concepts to do just that. Below are some of the principles worth exploring. Principles for social media engagement strategy 1) Social proof Social proof is perhaps the most popular theory known to online marketers. Its influence is too significant not to put it as the first item in this list. Social proof pertains to the theory behind people adopting the actions and beliefs of other people they trust, like, adore, etc. Call it the “me too” effect, but we are after positive Read More…

5 Signs Your Business Needs a Concrete Digital Strategy

In case you didn’t know, a digital revolution had already started several years ago. Sadly, many companies still ignore the value of a well-executed digital transformation. You might have a corporate website, but this isn’t enough to qualify for a legit digital strategy. The truth is, large businesses are pushing a digital strategy. The question is—do they understand what digital strategy is? Digital is an ever-evolving landscape, and it evolves at an exponential rate. Thus, the impetus to devise the common understanding about digital and thereby digital strategy is clear. Digital strategy defined Digital strategy refers to a plan that aims at maximizing the business benefits of data asset (e.g. website) or assets. While it’s a technology-focused initiative, digital strategy forms part of the overall business strategy. Hence this approach is holistic; it’s integrated. From a management standpoint, digital strategy should change the form of interaction. It’s no surprise then Read More…

10 Office Habits that are Killing Your Creativity

“A lot of people forget how important it is to be creative. We get caught up in getting ahead and in day-to-day minutiae. But creativity is a fundamental mode of expression, as is being tenacious and standing by your own convictions and passions, even if it’s not the ‘popular’ choice.” – Tabatha Coffey Creativity is not something that you can find anywhere or something you can buy. It is an innate quality that is found in most of us, and you alone can determine on how to hone it. When you are working in a competitive company such digital marketing agency Philippines, being creative in everything you do is a must do. Keep in mind that the success of your business would depend on how adequate you are on your work. However, just like any distractions, some habits can ruin your productivity at work. You probably may not be aware Read More…

How to Foster a Culture of Workplace Creativity

Workstations are ideally the best location to get things done. Ironically, it’s also one of the often ignored ones. Fostering a healthy and creative working environment is necessary considering the huge chunk of work done in the area. All top-performing corporations understand this, and startup businesses can learn a thing or two from how these companies operate. Apart from convenience, a creative working environment also affects the job performance of the employees on a daily basis. This is particularly the case for companies like the digital marketing in the Philippines who always need to operate at a creative level. Below are practical methods to foster a creative workplace that would inspire you and your team to spend productive hours at their workstations. Brainstorming session or suggestion box Brainstorming has long been proven to be an efficient mechanism to gather ideas, encourage discussion and gauge the participation level of every member. Read More…

5 Practical Ways to Humanize User Experience

How confident are you of your website’s appearance and ability to hold the attention of your visitors? If your honest assessment is not so positive, then a strategy change might be in place to enhance your online presence. Professionals working for competent creative industries such as the digital marketing in the Philippines know this very well. Website design matters more than ever and if you fail to make it as user-friendly as possible for your audience, you risk losing their attention for good. This is the main idea behind the success of prominent international companies like Apple, Nike, and Amazon. With their global market, it’s important that they create a portal where people can view all the products or services they offer with the least hassle. These companies, along with the rest who found success online, understand that to fully reach out to your clients abroad, making a user-friendly website Read More…