4 Factors to Consider for a Mobile-Friendly Website

For those websites that are still in the process of updating their websites into a mobile-friendly one, fret not. You can always consult any provider of SEO consulting services about the changes you will make to have a new mobile version of your website. There are certain things you must do so as not to affect the rankings of your page and for your site to pass Google’s standards. To test whether the website is mobile-friendly or not, Google offers a free tool that examines the mobile-friendliness of a website. It can also detect if there’s a problem with accessibility. Aside from this, though, you also need to manually check the features of your site whether it is applicable for mobile users. Like basic SEO auditing, you also need to make sure that every feature included on the website functions according to its purpose. This mainly applies when the site Read More…

5 Social Media Strategies to Boost SEO

We’ve come to a point where the link between social media and optimization is so apparent marketers cannot separate each from one another. Your optimization efforts might be geared towards widening your social footprint. However, did you know that your social strategies can also boost your search engine optimization (SEO) initiatives? Here’s how. Social media strategies for SEO 1) Building profiles on various platforms Social profiles influence what Google will show on search engine results pages (SERPs). Try searching for a popular brand like Apple or General Electric. Google will display some of its social profiles such as on YouTube and Instagram. In some instances, Google will display information about the brand including the available social platforms that the brand is actively participating. This means traffic not only to your social profiles but to your main website as well. Traffic and ranking feed one another. Rank high on SERPs and Read More…

6 Effective Tips on How to Submit a Guest Post

Search engine optimization (SEO) is a strategic approach, and so should content marketing. Guest blogging is one of the most important aspects of content marketing hence you should approach it strategically too. Sadly, for some writers and bloggers, they just send a pitch hoping for the webmaster or blog owner to respond. That’s not the way to go. Guest bloggers must realize the necessity of pitching for acceptance if they want to know how to submit a guest post that will be accepted. How to submit a guest post the right way 1) Get into the right mindset Guest blogging should not be guesswork. If done right, there is no reason for the webmaster to decline your pitch. Further along, you must have a clear purpose. Why do you want to submit a post on a particular website or blog? For instance, if you want to do this for link Read More…

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4 Reasons Why Fresh Content is Important for Higher Ranking

Content must be fresh, unique, information-rich, valuable, and engaging. Sounds like a cliché, right? But, it is of utmost importance that you should publish high-quality articles consistently. Perhaps, you haven’t digested the reasons content should be like this for always. Here are the reasons why fresh content is critical. Importance of fresh content 1) Frequent indexing While Google allocates a crawl budget or a specific time to crawl a website, more web pages could mean more frequent indexing. Sites that add new content receive a higher freshness score. For instance, if the Googlebot crawls a website and no new content has been published since the previous crawl, it will increase the time between the current and the next indexing. It will decrease the interval between crawl times if you keep on publishing fresh content. Thus, the more you publish new content, the more frequent the indexing will be. 2) Higher Read More…