How to Build Safe Links in the Future

Any Internet marketing agency will tell you that link building in 2011 is very different from link building in 2014. Even Matt Cutts outlined the decay of high-quality guest blogging that kills authentic link building back in January 2014. Indeed, guest blogging is the primary method of building links. However, since the blogosphere gets spammy by the day, the links generated through such method now become ‘bad links.’ So, how can we create ‘good and safe links’ in the future?   1) Build high-quality links Getting high-quality links takes more than complying with the quality guidelines Google sets (and updates from time to time). Instead, it also means that the sources (other sites) of the links should have high Quality Score and Page Rank, among other factors. Of course, it should be relevant to your core business as well. Finally, the sites must not be involved in any unscrupulous (black Read More…

5 Content Types and Their Importance to the Buyer’s Journey

Have you noticed how a vague article seemed to lack impact among the readers? Now, have you heard of the phrase ‘content with a purpose.’ Whether you are working for an online marketing agency as a content writer and marketer or not, this article will teach you about writing contents with a purpose. Read on.   What is content with a purpose? Have you thought of storytelling in the realm of content marketing? How such form of storytelling impacts the buyer’s journey? Before we proceed, let me tell you that your content is a brand’s instrument in telling a story. Contents highlight a company’s products and services, the people behind these as well as everything else that the brand embodies. With this in mind, it is easy to distinguish contents as the driving force behind conversions. Creating contents that resonate with the target audience cannot be ignored now more than ever. Read More…

101 Websites Where You Can Distribute Contents

Any online marketing agency is proficient on content distribution platforms. In fact, the agency can even distribute a particular type of content using the most suitable platform. Here is a compilation of websites appropriate for distributing contents. The websites are listed based on the content formats the sites are mostly appropriate for.   Articles, blogs and press releases 1 Google+ – Real-Life Sharing Rethought For The Web (PR 9) 2 Forbes.com – Home Page For The World’s Business Leader (PR 8) 3 MySpace – Featured Content (PR 8) 4 Netvibes – Dashboard Everything (PR 8) 5 Reddit – The Front Page of the Internet (PR 8) 6 Storify – Don’t Get Lost In the Noise. Discover the Voices Worth Sharing. (PR 8) 7 StumbleUpon – Explore More. Web Pages, Photos and Videos (PR 8) 8 Tumblr – Post Anything From Anywhere! (PR 8) 9 Digg – What the Internet is Read More…

Google Launches an Updated Robots.txt Testing Tool… Now What?

To crawl, or not to crawl, that is the robots.txt question. Do you have contents on your website that you don’t want Google bots to crawl and index? Meaning, un-crawled and un-indexed will not appear on the results page. Let’s admit it. Not all pages in our website are crawl-worthy. The solution is simple: robots.txt! It is a pity that your online marketing agency cannot tell you what robots.txt is and what it does. If you haven’t heard what a robots.txt is or if you have heard it and eager to learn more, you are in the right place. Read on.   A brief about robots.txt Having spiders, bots or crawlers (they are just the same) frequently crawl and index your site’s content is advantageous to your website. You might ask: What is the sense of putting contents that you don’t want Google to crawl in the first place? Good question. Read More…

5 Ways to Build a Community of Highly Engaged Users

Nowadays, building an application that attracts and retains the users is considered as both an art and science. Every online marketing agency knows this for a fact. The art part is the aesthetics that makes the application visually interesting. The science part is the technical that includes methods, best practices and techniques that integrate functionalities and features that the users will like and probably rave about. Here are some effective ways that can help you in delivering a marvelously interactive mobile application.   The single most important way is to… 1) Design and build with the users in mind Aside from having short attention span, users are impatient and unwilling learners. We get frustrated easily to the point of getting angry with a substandard application. Tempting it is for a mobile app developer to design with his or her own tastes and preferences in mind. Unfortunately, any of these will Read More…