5 Things Every Digital Marketer Must DO

There are A LOT of digital marketers nowadays. You can be one of those aspiring to work in a digital marketing agency, but you have to learn lots of things to be a successful digital marketer. The next thing you know? Your world now revolves around internet marketing. A digital marketer’s job can be very demanding. The learning process itself is one of the most demanding aspects of the job. There are so many things to learn, so little time, you may realize in the end. Fret not because I intend to help you make the learning curve easier for you. Perhaps, you should familiarize yourself with these things first. 1) Know the digital marketing lingo As a digital marketer, you have to expect that there will be numerous jargons used in digital marketing. You will meet new words that you need to know the meaning for you to understand Read More…

4 Reasons Why Internet Marketing Is The New Platform For Advertising

There are thousands to millions of businesses all over the country, and each of them has their own strategies on how they can make their business grow and make profits out of it. Internet marketing agency advertises the products and services in the web and making own web page are also their ways of making their business grow.You might wonder how come Internet marketing is considered the new platform for promoting your products or services. Why not in the traditional platforms like the television, radio, newspaper and magazine? You might wonder how come Internet marketing is considered the new platform for promoting your products or services. Why not in the traditional platforms like the television, radio, newspaper and magazine? Well, one of the main reasons is that majority of the people are now into using the Internet. Wherever we go for as long as there is a Wi-Fi connection, for instance, Read More…

Content Formats – Is There a Formula?

Not all content writers – working alone or in an online marketing agency – are passionate writers. Honestly though, even the most passionate writers are experimenting with their writing including the format. Indeed, all writers must know that there is no universal format. In fact, a content writer must be aware of at least three content formats for variation and diversity. This is one of the secrets of making your content marketing more successful. Be reminded that even if you have the greatest content, it still needs to be well-packaged so users will discover, use and share it. While a great content starts with a great idea, it takes more than that. For one, the content must be interesting and engaging. And to make such contents, variables such as topic, timing, audience and importantly, format. One might wonder if there are a formula for the right content format. We shall Read More…

5 Social Media Studies That Can Make Your Social Media Marketing Strategy Better

There is no denying that the social media platform is one of the most powerful communication tool ever invented. Nevertheless, social media is relatively in its infancy. We experiment and learn as we use them on a daily basis. On the other end, new studies about social media and how it affects our lives are continuously commissioned by individuals and groups. Any digital marketing agency can learn a thing or two from the outcomes of these studies.   1) To publish or not to publish Most of us have been there, we are about to post something but changed our minds in the end. Having second thoughts in publishing updates in social media, as it turns out, is a commonplace. A 2013 study conducted by Sauvik Das and Adam Kramer confirms the existence of ‘last-minute self-censorship.’ About 71% of 3.9 million Facebook users filter a written content seconds before publishing Read More…

7 Landing Page and Website Stats You Should Care About

Every end of the month, your online marketing agency sends you a ranking and traffic report. But do you really what’s going on in there? Can you make sense of the data in the report? Which should you focus on? Should you care about these statistics? Below are some of the most important statistics categorized into landing page and web statistics with results that can inform your content marketing strategy.   Landing page statistics Landing pages aimed at converting visitors into qualified leads. As such, it is important to track landing page statistics. What are these statistics? 1 Visit to lead conversion rate Visit to lead (VTL) rate is the total number of new contacts that a landing page generated for a given period divided by the total number of visits on the landing page. The landing page must be able to generate from 15 to 20% on average, and Read More…