If you still haven’t realized it, SEO (search engine optimization) is here to stay. Hence, it’s no longer the dilemma whether you should do it or not because you should. Below are the some of the reasons your business needs to get the SEO ball rolling. On the other end, the lack of a clear SEO strategy has several consequences not just in terms of traffic and ranking, but also when it comes to the overall profitability of your business. This is especially true if your competitors are doing SEO themselves.
Reasons to invest in SEO
1) SEO is still very effective
Still and very are two words you rarely find in one sentence. But when referring to SEO, yes, it still works. Although the SEO strategies of today are nowhere near the strategies of the early 2000s, the overall optimization initiative is intact and dynamic. It produces the right results with minimal investment.
SEO is divided into paid and organic. However, the latter is always favored by skeptics. Users land on the website through the search engine and 94% of the people will click on organic search based on the research published by eConsultancy. A 2008 Moz study also mentions that for every one click on the ad, an organic listing generates 8.5 clicks on average.
With this said, it’s easy to understand the need to invest in SEO services that yield long-term results. Businesses should tread carefully since choosing a wrong company to do optimization for you will have its consequences. For instance, black hat link building may result in de-indexation. You don’t want that to happen on your website.
On the other end, if you want to rake in traffic to your website in as little time, consider paid SEO. Google shows the ads first on the results pages, and it will be an advantage if your ad is optimized enough as well. Only those who are looking for the products or services you offer are likely to click on the ad. Hence, it is more targeted.
2) SEO is not going to stop working
Not anytime soon, that is. It specifically applies to the fact that Google and other search engines are getting more sophisticated algorithm-wise. For Google, the updates are all for the sake of better user experience (UX). The idea is simple: people, who are also your target market, continues to use these search engines hence the need to make the interweb a better place for them.
The positions in the search engine results pages (SERPs) thereby are an opportunity to provide real value to your target market. One way to do this is through quality content, which is a fundamental part of SEO.
For as long as people are looking for something online, you can always make optimization work for you. How? Through your content, you can address and solve your target consumers’ real and felt problems. These are their pain points that you, as the business, should be resolving in the first place.
3) SEO is cost-effective
While creating quality content, or content that the people would want to consume and share, requires an upfront investment, the return on investment (ROI) from this tactic alone is high enough businesses should not ignore it. Quality content attracts quality links as well—the bedrock of SEO.
There is no standard ROI, though. However, all businesses doing SEO experienced at least a 100% return. There are also studies that show a 500% ROI for 40% of well-managed campaigns. Once the landing pages are ranked, you can expect an exponential rise in ROI. And at a minimal maintenance cost.
The more visible your website becomes, the higher the opportunity for prospects who are in the final stages of the sales funnel—people who are ready to buy. Apart from this, visibility also means brand awareness. When people get to know your brand, it will lead to the top of mind choice among the consumers.
4) SEO is about mobile too
We are living in a mobile-first world, a digital marketing era that we can only expect to stretch out for as long as the users think mobile use is necessary. Let’s take a cue from Google also who invests in accelerated mobile pages (AMP) and progressive web apps (PWA), which goal is to deliver fast-loading sites on mobile devices.
SEO is the way to capitalize on the continuous growth in mobile usage. Mobile-friendliness is one of the principles of SEO otherwise the website or page will not be located on mobile devices. This is more so now that Google considers mobile-friendliness as a ranking factor.
And that applies to making your website available on various devices and browsers. To emphasize, the target consumers are mostly using gadgets that your business should tap into.
5) SEO is about social too
Before, SEO and social media marketing (SMM) are approached as two separate entities. Everything’s changed now wherein the interrelation is undeniable. What you do on your website, for example, is mirrored on your official social profiles. Such a process makes for a healthy and relevant content profile. That’s how important putting social widgets on your website.
Other than that, social media indicators from the number of likes, shares, and comments to rates and reviews are now considered as ranking signals. So don’t be surprised to see SEO Philippines-based companies offering you social SEO because this service is also critical.
Social proof is undeniable, and Google is taking this factor into account. One of its several ranking factors is the strength of its social presence. That when Google which of the two websites to rank, given all things are equal, the search giant will rank the one with stronger social proofs.
The sixth reason is…
The sixth reason why you should be doing SEO is the fact that your competitors are doing it. Your site is not ranking or ranking below your competitors because they have invested in optimization and you aren’t. One implication of this has better-optimized websites that Google and the other major search engines favor.
SEO is about on-page and off-page factors that before providers perform the latter, the former needs to be addressed first. From the name itself, on-page SEO is the process of tweaking the elements on your website so that the bots will crawl the internal pages better and thereby index and show them on internal pages.
Once all the on-page elements are changed following the guidelines that Google publishes, the off-page works start. All tactics done right, your pages will start showing on SERPs. The best part is getting clicked on the right search terms. Did you know that 60% of all organic clicks go the top three listings on SERPs and 75% of all users will stop at page one? That’s how important SEO is.
Hence, there is no reason why you should not invest in it. Remember, if you are not going to grab that first three positions, somebody else will and that someone else is your competitor. That’s a simple fact of how SEO works either to your advantage or expense. Be at the winning end!