Search engine optimization (SEO) is a strategic approach, and so should content marketing. Guest blogging is one of the most important aspects of content marketing hence you should approach it strategically too. Sadly, for some writers and bloggers, they just send a pitch hoping for the webmaster or blog owner to respond. That’s not the way to go. Guest bloggers must realize the necessity of pitching for acceptance if they want to know how to submit a guest post that will be accepted.
How to submit a guest post the right way
1) Get into the right mindset
Guest blogging should not be guesswork. If done right, there is no reason for the webmaster to decline your pitch. Further along, you must have a clear purpose. Why do you want to submit a post on a particular website or blog? For instance, if you want to do this for link exchange, you must state on the pitch why it would be beneficial for the website or blog to publish your work.
2) Find the right sites/blogs
Take a look inside out before you submit a guest post. What’s your niche? This one’s easy, and your target blog should have the same or complementary target audience as yours. A Google search is also necessary for this purpose. You may choose the traditional route which is “submit a guest post + keyword, ” or you may search key terms directly. For example, search for “top SEO Philippines blogs” where you can show your expertise on keyword research or analytics.
3) Read the fine print
Reading submission guidelines is textbook. Unfortunately though, some bloggers immediately go into submission frenzy without knowing what must be done first. Other than that, some other bloggers failed to explore the site before submitting anything. Do these two things first. That’s how you know whether you may offer something of value to the site or blog’s target audience or you’ll just rehash topics that have already been covered before. The latter is a recipe for an outright decline. It could only mean that you cannot follow even the basic instructions. What’s more when they already accepted your pitch, if they will accept it all (but probably not).
While at it also, it’s only a waste of time – yours and the site’s editors – to send a pitch that is doomed to fail. Reading guest blogging guidelines also reveal information that may affect your entire approach. For one, some websites require that the pitch shall include at least three topics that are not yet published on their website and one to three sentences summary of each topic.
4) Pick the right topic
That brings us to the next item which is picking the topics that will surely get accepted. Exploring the site cannot be emphasized enough. You need to sift through the site to know the kinds of topics that the site or blog discusses as well as which topics are the most popular ones. Use the search feature of the blog, so you may include hard-to-resist topics on your pitch. Make sure that the topics you’ve chosen are relevant to the site’s target audience.
5) Write the pitch like a boss
Personalize your pitch; it’s non-negotiable. Include the editor’s name if you have it as well as specific blogs that pique your interest. This will show that you’ve done your initial research. Make the pitch about the site and not necessarily yours. If you need to mention anything about you, make sure it’s contained to a brief background of what you do that makes you qualified to write the guest post and a link to your portfolio. Use your business email address when sending the pitch.
6) Do a follow-up
Always follow your pitch with a follow-up. Be discreet about it though. A good measure is five days. For some big sites, it may take at least two weeks before you may receive a revert considering the number of pitches they receive in a day. So if you haven’t heard from the blog owner or editor, you may always send a follow-up email. However, if you’ve done the right things mentioned above, again, you should receive an email back, and you need not do a follow-up at all and proceed immediately with writing the guest blog.