The most crucial and difficult part when it comes to marketing is creating content. Agree? We all know that the content is the king in marketing because it is where valuable information about a product is being made, but even marketers who are working in a digital marketing agency would sometimes agree that doing content marketing can also be demanding and daunting. However, challenging as it may seem, content marketing is still one of the most important thing in the marketing industry and there is a need to learn that skill.
Basically, the content will give your target audience the information on what your company and/or your business is all about. Without the content, it is impossible for them to identify what kind of business or products you have. Of course, to make your target audience understand what you are trying to impart them, you should also have a good and relevant content for them to easily grasp what you are trying to tell them, which is about your business.
Unfortunately, not all marketers, especially for starters, know how things work out. It doesn’t happen over night. There will always be a time when you encounter the difficulty of coming up with a new and strategic idea to market your product through content. If you are one of those marketers who are struggling in doing content marketing, here are some tips you can apply for you to get started.
1. Get to know your audience
The number one rule for a marketer is to know who your target market is. Knowing what interests them is also one of your major concerns. It is a no-no to assume what they want to read or see. Give them new ideas, or if not, try to think of something that will recreate a certain
topic that will keep their interests high, such as trying on different methods on blogging, infographics, video or photos. Never ever create content for the sake of doing.
There are actually a lot of ways on how you will know what interests them the most. You can engage in an open forum or discussions with them and fish out what interests they’re inclined to. With that, you will definitely learn from their experiences and on how they handle crucial things. With their idea, you can come up with your own interesting and engaging content.
2. Budget your time
When you are a marketer, you have to consider the time that you will be spending during the process of creating your content. Sometimes, you need to multi-task writing, researching and budgeting time to fit everything in a schedule. Keep in mind that there are still a work to be done aside from formulating the content alone. This means you, at most times possible, should not be stuck to only one task.
In the process of formulating what content you should be writing or creating, this already eats up your time. Upon creation, there will be a lot of thinking and editing which also happens normally to make sure that what you are writing is appropriate and correct. It is a must that you know how to manage/budget your time in order to save it for other things as well. This is where having an organized schedule or a timetable comes in.
Following a timetable is intended to make things light and to keep you reminded of the to-dos for the day. It will save your time from worrying about what to write, etc. for example because you have created an ideal schedule when to finish things. Make sure you know which ones are the urgent and not-so important tasks to avoid cramming. As much as possible, have your full attention on a certain task in order to achieve your desired outcome.
3. Create a content calendar
As mentioned earlier, you have to be organized in order to finish talks on time. Budgeting your time is part of it, and creating a content calendar will help you arrange the topics that you want to include within the week and/or month. Having a content calendar will show the direction of your work flow especially on the topics that you wanted to accomplish. An example is listing several possible topics and plot them on dates that are applicable for your target market (e.g. occasions, seasonal etc).
Upon making a content calendar, considering the time of the day is crucial because it is where you want your target audience to see what you are posting. Aside from that, when you create a content calendar, it would help if you have inspiration links that will guide you through the process of content creation, such as writing or creating the graphics. It would also help if you try to separate your weekly and monthly topics to avoid confusion. By doing such, it will become easier for you to make an engaging content for your audience because you are focused on a certain goal, and on your end, it will become an assessment on where you are with regard to producing your content.
4. Check your inbox
Do not underestimate the potential of your inbox. The messages in your inbox can definitely give you a new idea on what topic to write next. Of course, there would be emails that would help and guide you when you are in a writer’s block. Such as newsletters from different subscriptions, for example, you may be able to find a good topic that you can recreate and share to your audience.
Checking your inbox regularly may sometimes be dragging but just pick out what you think are helpful to you. Reading them one by one may be a tedious job, and since you need to be time-conscious, you have to allot a certain amount of time to read those emails or messages. Once you mastered this routine, everything will go smoothly.
5. Expand beyond written content
With the trending ways of creating contents, such as the written ones, it is important to make them more interesting by adding different elements to it. Videos, memes, gifs and any other eye-catching graphics on your content, these can help you keep your audience from veering away on your site. You have to think outside the box in order to keep things up. Going and expanding beyond your written content means you have to make some experiments to make your target audience stay and be engaged with your website.
Make your website or blog your playground, where you will be able to engage with your audience, at the same time learn from them and their inputs.
6. Understand your strengths and weaknesses
As a marketer, you have to admit that you are also learning and are willing to learn. Note that there will always be experts who know the playing field more than you. Accept the fact that you still have a lot of room to improve on, which makes it easier for you to do your job. Knowing your limitations and strengths is important in order to survive the very hectic life of a marketer. Knowing your boundaries is an advantage because you will be able to control yourself and set the pace. That is why, it is crucial for a marketer to know the edge of our abilities. Seeking help or asking advice from others will do you good because not everything evolves, so does knowledge.
Reading books, finding resources and other materials will help you find your edge as a marketer and determine where, what and how you can go far with it. It would also help if you focus on your strengths and hone them. Find the time to enhance your skill set and master it. With that, you will be good enough and have confidence in doing your own field of work.