Not all service providers of search engine optimization (SEO) in the Philippines are focusing on small businesses. The reason behind is it’s hard to convince these companies to do SEO mainly because of the marketing budget concerns. Those who chose to implement an SEO campaign are already reaping the benefits that those who wallow on how much costly it would be would never realize.
True enough, SEO is divided into organic and paid. However, once you—the small businesses—understand how beneficial it can be to your operations, you’d realize that benefits far outweigh the costs.
Benefits of SEO for small businesses
1) Low-cost results
Although it would be best to combine organic and paid SEO at first, doing the former consistently may lead to a self-sustaining campaign in the future. Obtaining top listings on search engine results pages (SERPs) is quite hard, but possible. Once your site is on top, a consistently high volume of traffic will follow.
When you follow Google guidelines, you can update-proof your site as well, continuously raking in traffic because it won’t be penalized in any way. That’s the secret of evergreen SEO.
2) Traffic increase
With on-page and off-page SEO tactics done right, there will be a steady growth in traffic. Highly-targeted, convert-ready traffic is the bloodline of all online businesses. And which types of business need such traffic than start-ups and small businesses, right?
Seeing the traffic data is also easy because of the availability of tracking tools, the most prominent of which is Google Analytics. From there, you may make sense of the data and inform your future content publishing because you can view the keywords with the highest conversions, for instance.
3) Better credibility
Globally, Google has a search engine market share of 81.12% worldwide. It only means that your target audience is probably using Google too. Thus, if you are not reaching for this target but your rivals are doing online campaigns to address the need of such a target market, you are going to lose business to these competitors.
It also means that people trust Google. When they see your website or blog on the results page, the mere presence can boost your own credibility. Incidentally, Google will not show your site in the first place if it cannot be trusted or reputable enough as it only shows websites that provide value to the users.
4) Bypass competition
Speaking of competition, your cost-prohibitive stance against doing SEO might be the same sentiment as other small businesses. In a sea of start-ups and SMEs (small and medium enterprises), optimization is your one shot at standing out.
All things being equal—from your industry to prices, an optimized website that shows on SERPs for the majority of key terms will attract more users to its website compared to a non-optimized site. At a steady rate, which company do you think will be more successful in the shortest time possible? Yes, the one with an optimized website.
5) Better conversion rates
Being in the top positions of SERPs has several benefits. About 91% of the users are on page 1, and the #1 spot gets about 53% of all clicks, #2 with 15% and #3 with 9% of the total clicks. If your landing page is on any of these positions, it would mean a higher number of your visitors to your website.
Aside from the high volume of traffic, it could also mean a more significant number of potential sales. Why? These people are looking for a particular brand, product or service, and almost ready to make a purchase.
6) Better ROI
Again, it is entirely okay to do paid SEO. Realize, however, that it may get costly in the long run. Only 2% of about 1,000 visitors of a paid ad will convert compared to 4% for every 1,000 clicks on an organic listing. Higher conversion rates are always better for the companies with a limited marketing budget.
With this, a Google hit is more valuable compared to an ad click. All it takes is keeping your website relevant and fresh while sticking to the rules set forth by the leading search engine.
7) Permanent results
If your site follows the guidelines and publishes evergreen content, then chances are, you will always remain on the SERPs. That would be the value of SEO—permanence—unless you did something that will damage your online reputation.
That is also why you can diminish your efforts and cost gradually. For example, for this year, you may go all out and for the first two quarters of next year, you may do 80% then, 60% in the last two quarters while for the third year, you may only devote 30% of your time doing optimization. And so on.
With Google at the helm, search engines and SEO will remain to be the driving factors of doing online and offline business in the years to come. It is either you reap the benefits despite your limited marketing budget, or you lag behind the competition. And that means being pressed further down the results page listings. No small business should suffer that consequence if only they will realize the value of SEO now.