We’ve come to a point where the link between social media and optimization is so apparent marketers cannot separate each from one another. Your optimization efforts might be geared towards widening your social footprint. However, did you know that your social strategies can also boost your search engine optimization (SEO) initiatives? Here’s how.
Social media strategies for SEO
1) Building profiles on various platforms
Social profiles influence what Google will show on search engine results pages (SERPs). Try searching for a popular brand like Apple or General Electric. Google will display some of its social profiles such as on YouTube and Instagram. In some instances, Google will display information about the brand including the available social platforms that the brand is actively participating. This means traffic not only to your social profiles but to your main website as well. Traffic and ranking feed one another. Rank high on SERPs and your site will receive more traffic. Acquire more traffic for your website to rank higher.
2) Publishing and sharing contents
Contents are no longer bottled up on corporate blogs. In fact, the most viral contents are on social media, especially Facebook. These platforms are now treated as a publishing arm, extending the content’s reach in the process. Nonetheless, these can be also used in letting your followers know that a new article is up on your blog. Your site will receive more traffic and that particular article will get more attention. Possibly, individuals in the same niche will get to read your articles. If they find it interesting and informative enough, they may link to it. Backlinks, particularly, external inbound links, also build authority.
3) Building a community of followers
Domain authority is one of Google’s ranking factors; the higher the authority, the higher the rankings. One factor that influences domain authority is the number of your followers on various social platforms. This means every follower counts. That’s why, it is also critical to put social proofs on your owned media. So, how do you build and widen your community? Post engaging contents regularly and respond to the interactions (i.e. like, share, comment, etc.). Your goal should be attracting as many real followers as possible.
4) Finding keywords that resonate best
Users are on social media including your target audience. Apart from reviews, testimonials, and complaints, people are posting their concerns on social media. These are their pain points that can be used to inform your keyword research. The best part is the keywords that you will find on social media tend to be more dynamic than those that are tool-generated. The choice to use the exact phrases that your audience is using in creating contents, for instance, is up to you. Either way, the keywords that you will use can definitely boost your landing page’s relevancy.
5) Encouraging discussions through sign-ins
Social sign-ins are popular nowadays. The integration of such makes it easy for any user to post their comments on a particular content. The need to register for a new account is often perceived as a barrier to joining online discussions, leaving behind a large portion of users who only aim to contribute. Apart from sign-ins, some social integrations are in the form of showing who among the friends of a user also like your brand. The process reinforces credibility while increasing your followers.
One secret in growing your SEO is to be on places that online users frequent, and these are the social media platforms. However, before you may realize exponential returns, you have to implement these strategies on an ongoing basis. For instance, it would be difficult to widen your community without publishing and sharing contents and encouraging discussions around these pieces of content. Just like social media and SEO, these strategies must not be implemented separately.