For those websites that are still in the process of updating their websites into a mobile-friendly one, fret not. You can always consult any provider of SEO consulting services about the changes you will make to have a new mobile version of your website. There are certain things you must do so as not to affect the rankings of your page and for your site to pass Google’s standards.
To test whether the website is mobile-friendly or not, Google offers a free tool that examines the mobile-friendliness of a website. It can also detect if there’s a problem with accessibility. Aside from this, though, you also need to manually check the features of your site whether it is applicable for mobile users.
Like basic SEO auditing, you also need to make sure that every feature included on the website functions according to its purpose. This mainly applies when the site is being viewed on smartphones, tablets or any mobile device using different browsers. Below are the factors that you need to look at and explore.
Important factors for a mobile-friendly website
A website loads, renders, and behaves differently on mobile devices. Customization is one of the essential things to do if you want your website to be mobile-friendly. You need to customize the features and functions on your site. You also have to make sure that every element functions differently. Making the site accessible to all visitors, ensure that the priority features perhaps based on the preference of your target users are on your list.
Customization doesn’t just end up in changing your features to make it more friendly. It also applies to content for your readers or visitors to understand the message that you want to impart to them. It would be much better if you can customize based on where the consumer is on the buying journey.
The design is visual and highly subjective. The design of your website, or how it looks and appears to any mobile devices, also matters. Deciding how the layout of your site fits the screen depending on the device and browser used is critical in creating the experience that you intend to build. Further along, you have to make sure that the size and the resolution of your website will go along with the mobile device.
When you have a beautiful design, your visitors would definitely love to stay on your site since they can quickly browse and navigate. Not to mention, if it includes all the features they want on a website. With the right information architecture (or simply layout) of your site, it will help a lot of visitors conveniently explore your site.
Content is both the crowd-drawer and crowd-pleaser. All the pieces of content on your site also play a significant role on how mobile-friendly your site is. On how you treat your visitors with your warm welcome message and how you communicate with them as your valued consumer will give a good impression of them.
With, you also have to know that your visitors would prefer being treated as an individual in a light and friendly way. So you’d understand if welcoming them to the new mobile version of your website will encourage them to engage and stay longer on your site.
Consistency is what ties all the three above factors together. It should have the features, must be well-designed and with valuable content. Being consistent with your brand will also boost the viewers of your site. It simply means everything found on the desktop site must also be included on the mobile site. In this way, your visitors will quickly understand what your brand is really all about.
Guiding the expectation of the users is this critical. But of course, you also need to be consistent with other aspects. For instance, check mobile SEO the goal of which is to rank the site on mobile search engines. Is the mobile website completely optimized especially its meta tags? Is it time to consider accelerated mobile pages (AMP) or progressive web app (PWA)? The answers to this will also inform the consistency of specific aspects of your mobile-friendly site.
In fact, after the 2015 mobile-friendly requirement of Google, it penalizes those sites that are not yet mobile-friendly. Hence, it can better target results for users who are using mobile devices when searching for a product or service. If your website is still not mobile-friendly to this day, you are losing opportunities that you would otherwise win if your site is mobile-friendly.
Above are just some tips on how you can approach mobile-friendliness. Provided that all these factors are existing, it would be easier for Google to find your website and thus gain higher positions on results pages and volumes of traffic. Remember, the search engine favors sites that aim to offer the best user experience possible especially on mobile where the users are at.